How To Successfully Launch Your Next Company Initiative


If your agency is not constantly looking for new initiatives, you may be left behind. 

No longer is it enough to implement a new initiative every 1-2 years. It’s important to always keep your eye out for new technology to increase employee productivity and customer satisfaction.

For the successful implementation of new initiatives, follow these steps. Doing so will allow your agency to stand out and, most importantly, make your employees and customers happy. 

Step One: Have an Objective 

When you are developing a new initiative, make sure you focus on a specific pain point so you can measure results. An example of a specific objective would be “a program that focuses on targeting employee retention” or “a program to increase employee satisfaction.”

Step Two: Create a Roadmap

Depending on the initiative, your action plan will likely require support from various parties. When you have a roadmap to share with those involved, everyone remains on the same page concerning the steps involved, key actions, and responsibilities. This roadmap will also act as a blueprint for learning and development. Whether you want to track key metrics or alter the initiative, you can refer to your roadmap and adjust accordingly. 

Step Three: Test, Test, Test 

Planning is essential. However, it is challenging to anticipate the potential issues and variables that may arise when implementing a new initiative. For example, if you add an online training program for your employees, their compliance is imperative to the performance and success of this program. You will need to test how the program works and make adjustments accordingly. 

Step Four: Consider the Importance of Branding and Marketing

Effective branding and marketing can influence program recognition and user adoption, which are critical to the program’s success. Develop a branding message that clearly articulates the program and why it matters. For example, you could highlight the benefits of your new online training program. It’s simple to use, easy to navigate, and the entire program can be completed in 3 hours from your mobile device. 

Step Five: Measure the Success of Your Program and Adapt

Before you launch your program, you’ll need to have the mechanisms to measure success effectively. Some of the primary metrics you may want to focus on include engagement or adoption metrics. 

Dive deeper into questions like:

  • Are your caregivers using the program as intended?
  • Do your caregivers find the program easy to use?
  • Are your caregivers finding this program helpful? If not, what are the issues?

The goal is to commit to specific, realistic measures of success. That way, you can easily make adjustments.

Now Is the Time for Change

If it’s been a while since you have implemented a new technology, it’s time to consider how modern technology can improve some of your day-to-day challenges. Doing so will help you stay relevant and appealing to your employees and customers. The adjustment period can present some initial challenges, but that is to be expected. As long as you have a plan in place, you can experience a smooth transition, benefiting your agency and employees for years to come. 

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